2009 Archives - Event Marketer

2009 Archives - Event Marketer

May 11, 2016

TOTO Booth Creates System for Displaying New Products

The Kitchen/Bath Industry Show (K/BIS) is the most important event of the year for TOTO, so to showcase its range of luxury products and set the brand apart in a new way, the company hit the show floor last April with an all-new, 63,000-square-foot booth that was designed to create a system for displaying new...

read more

May 11, 2016

Philips Tells its Brand Story via Client Testimonials

At last year’s Radiological Society of North America (RSNA) conference, Philips Healthcare kept its booth simple and sleek. The spacious exhibit was constructed using translucent fabric walls set up around a central path that led visitors through a series of boxes that told the Philips Healthcare story via client testimonials. The light and open environment...

read more

May 10, 2016

Boeing ‘s Eco-Friendly Tech Takes Flight at Air Show

Environmental consciousness isn’t just the new imperative for automakers. The commercial aviation industry is under the microscope, too, and looking for ways to cut carbon and create alternative fuels. To give its industry’s environmental message wings (and to sell a few planes in the process), Boeing last year targeted U.S. and U.K. government officials and...

read more

May 10, 2016

JVC Reaches Millions Throught a Hi-Def Mobile Tour

To hit up young families and 20- and 30-something men, JVC put its brand into hi-def (and high gear) and rolled into 19 markets and 26 events over 185 days from June to December last year. The mobile marketing tour was designed to give consumers the chance to touch and feel new JVC technology. The...

read more

May 10, 2016

Wachovia Boosts Awareness with Money Machine Game

To boost product awareness for the new Way2Save savings account product and to drive traffic to Wachovia Way2Save Challenge Tour events, Wachovia sent its Wachovia on Wheels (WOW) vehicle on the road from February to June. The bank hoped to build buzz among current and potential customers while also fostering new connections with African-American and...

read more

© 2017 Access Intelligence, LLC – All Rights Reserved. |