2004 Archives - Event Marketer

2004 Archives - Event Marketer

November 30, 2015

George P. Johnson Grows a ‘Creative Garden’ Exhibit

George P. Johnson turned the spotlight onto itself to hype its own exhibit at an industry trade show. The Create campaign marked the first time the company had launched a marketing program for its own services. The agency sought to collect leads, have some qualified one-to-one conversations, demonstrate the benefits of integrated event marketing to prospects,...

read more

November 30, 2015

Swissray Recreates a Radiology Control Room and ER

Digital radiography product maker Swissray produces a digital technology that allows radiographic images to be taken and developed in seconds at a much lower cost than conventional methods. But the technology is expensive ($500,000) for hospitals that are known for taking many months or even years to vote on purchases. So prospects need to be...

read more

November 30, 2015

Volkswagen Activates a Cinematic Experience at Paris Show

VW has always carried an irreverent style. Marketing showcases the quality products but also the fact that the company doesn’t take itself too seriously. The challenge for Vok Dams was finding a way to leverage that VW reputation but also appeal to an older, more upscale Touareg target audience at the Paris Auto Show. The agency...

read more

November 23, 2015

Siemens Exhibit Leverages ‘Focus Wings’ and Tours

  Siemens Dematic AG wanted to promote its new SIPLACE proprietary technology offering. The central design of the exhibit leaned on three “focus wings” that formed a trio of zones highlighting different vertical markets (automotive, telecom, and I.T.). The wings were comprised of translucent textiled walls with circular openings, illuminated by a color-changing spectrum. The result...

read more

November 23, 2015

Samsung’s Active Exhibit Turns Visitors into Advocates

Samsung needed to best the rest at the International Telecommunications Union show in Geneva, and Imagination got working on an exhibit that would be different and engaging. The design had to communicate the brand’s future vision and core values. And messaging had to transform passive visitors into knowledgeable advocates for the company’s portfolio of business and...

read more

© 2017 Access Intelligence, LLC – All Rights Reserved. |