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02.25.14
B-TO-B EVENTS
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Rachel Kirkpatrick

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An Access Intelligence Publication

The 2014 Ex Awards Calling the year’s best campaigns The world’s largest recognition program for event marketing is now accepting entries in the 12th annual Ex Awards, honoring excellence in outstanding event and experiential programs. For all the details, check out ex-awards.com. MORE

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Brands Laser-Target Audiences with Ticket-Based Strategies When it pays to make them pay To the naked eye, it was just another exclusive New York City tasting event. Exquisite food. A who’s-who of trendsetting chefs. High-end goodie bags. There was even a price tag of $75 a ticket,… MORE

Sneak Peek: Verizon's Reimagined Retail Experience Verizon’s new destination store at the Mall of America in Bloomington, MN, redefines high-tech shopping for its customers by taking a cue from experiential marketing. We'll take you inside the brand's reimagined store design strategy in our February/March issue. For… MORE
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Snuggle Bear Presides Over Valentine’s Day in Times Square Snuggle, Sun Products’ fabric softener and dryer sheets brand, softened cold New Yorker hearts on Friday, Feb. 14, as official sponsor of the Times Square Arts sixth-annual Valentine’s Day Heart Design, a public art installation. At the, ahem, heart of… MORE

2014 Trend Tracker The third annual list of the top 50 trends impacting trade shows and events this year Event marketers are upgrading their experiences, focusing on amplification, engagement, design and measurement in 2014. Social media continues to get injected into live events—and… MORE