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02.25.14

B-TO-B EVENTS B-T0-C EVENTS EVENT TECHNOLOGY PHOTOS/VIDEOS SUPERBOOK SUBSCRIBE

 















 

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An Access Intelligence Publication

Expert Perspectives: Mixing it up for the FOMO Generation They say that young people have a fear of missing out. But in truth, we more “seasoned” people have a fear, too—of missing out on the opportunity to connect with them. The Urban Dictionary describes FOMO as “the fear that… MORE

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Sneak Peek: Verizon's Reimagined Retail Experience Verizon’s new destination store at the Mall of America in Bloomington, MN, redefines high-tech shopping for its customers by taking a cue from experiential marketing. We'll take you inside the brand's reimagined store design strategy in our February/March issue. For… MORE

Pinnacle Cinnabon Vodka Spices Up Brunch—and Social Media More than 400 influencers, including consumers, distributors, trade and media, attended a 24-hour brunch bash at Lightbox in New York City to celebrate Pinnacle Vodka’s new Cinnabon-flavored vodka. But perhaps even more impressive than the cocktails from Pinnacle, which also… MORE
 
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Brands Laser-Target Audiences with Ticket-Based Strategies When it pays to make them pay To the naked eye, it was just another exclusive New York City tasting event. Exquisite food. A who’s-who of trendsetting chefs. High-end goodie bags. There was even a price tag of $75 a ticket,… MORE

Ideas and Insights from 'Contagious' “Broken” by Jake Bugg played as I entered The TimesCenter auditorium early on Dec. 11 for the Most Contagious conference, an annual one-day event focused on creativity and innovation. The haunting melody was part of a musical mix that helped… MORE