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02.25.14

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An Access Intelligence Publication

Pinnacle Vodka Spices Up Brunch—and Social Media Who doesn't love a boozy brunch? Pinnacle Vodka staged five, four-hour brunch bashes over the course of 24 hours, courting more than 400 influencers, from consumers to distributors to trade and media, to celebrate its new Cinnabon-flavored vodka. MORE

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Snuggle Softens New Yorkers What better way to celebrate Valentine's Day than with a Snuggle. Seriously. That delightful brand mascott officiated over a vow renewal in Times Square. MORE

Telecom: Changes on the 'Verizon' Verizon is reimagining its retail stores with a new destination store at the Mall of America in Bloomington, MN, that takes a cue from experiential marketing. MORE
 
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How to Forge Artist Partnerships Nickelodeon, Absolut and Heineken Light leveraged the creative influence of artists to bring their marketing programs to life at Art Basel Miami. MORE

That FOMO Feelin' Generation They say that young people have a fear of missing out. But in truth, we more "seasoned" people have a fear too—of missing out on connecting with them. MORE