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Your Weekly Feed
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Experiential

08.03.16

B-TO-B EVENTS
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Kait Shea

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Chip Berry

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An Access Intelligence Publication

Target Debuts New Cat & Jack Clothing Line with Pop-up Playground in Brooklyn
To celebrate the launch of Cat & Jack, its new clothing line for kids and babies, Target from July 23-24 transformed a vacant lot at Pier 6 in Brooklyn Bridge… MORE
 

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More Exclusive Insights from our Special Report on Women in Events
We recently brought you a sneak preview of one of our Women in Events roundtable discussions where some… MORE

Data-Driven Experiential Marketing: Increasing Your Event's ROI
The event marketing channel is changing, and using a gut feeling to measure success simply won’t cut it… MORE
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Q&A: American Express’s Deb Curtis on Data Collection at the US Open
[caption id="attachment_65017" align="alignright" width="139"] Deborah Curtis[/caption] Data collection is a big deal at American Express, which in May… MORE

Viral Stunt: Kolcraft Pushes Oversized Baby Stroller Test Rides
Baby product manufacturer Kolcraft promoted its new Contours stroller system with an experience that every adult (or perhaps… MORE
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