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07.20.17

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An Access Intelligence Publication

Going Off the Green at Golf Championships
Sponsors of the Walmart NW Arkansas Championship golf tournament are chipping away at an extended activation strategy that connects them with attendees on and off the course. On top of on-site activities, brands are taking their experiences to surrounding culinary and entertainment events. Why the strategy is right on par with fans. MORE
 

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Reflecting on Smart Mirror Technology 
Lancôme’s pop-up tour is aimed at luring young millennials with facial recognition technology and a customized experience. MORE

Using VR as a Marketing Platform 
Nokia unveiled a 'Healthier Together' VR experience at Cannes to showcase the tech's application to marketing campaigns. MORE
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NESCAFÉ'S Taproom: Just Add Water 
The brand's self-serve café touted its Sweet & Creamy product in a coffee shop setting—without all the hassles that come with it. MORE

CMA Fest: How Fans Tuned into Chevy 
Surprise and delight moments, shaded lounges and free rides helped Chevrolet connect with country music fans at CMA Festival. MORE
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