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Your Weekly Feed
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Experiential

09.17.15

B-TO-B EVENTS
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Rachel Kirkpatrick

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An Access Intelligence Publication

Tennis Pros Battle in a Hydro-Interactive Match
American Express served up the first-ever hydro-interactive tennis experience to celebrate the US Open at Pier 97 in New York City with the help of Maria Sharapova and other celebrities. The stars and a few lucky crowd members used interactive tennis rackets designed to transform the players' every move into 3D graphics, animation, sounds and video projections. The entire spectacle was projected onto a 40-foot by 60-foot wall of water with holographic effects. Game. Set. Match. MORE
 

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A Citrus Grove Grows in Manhattan
Sanpellegrino Sparkling Fruit Beverages brought a piece of the old country to the states with an Italian-inspired sampling grove. MORE

How to Sample Liquor in Events 
The marketing pros at Patron offer tips to ensure your liquor-sampling event doesn't end with a visit from the boys in blue. MORE
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Getting Your Sponsorship into Gear  
Goodyear leveraged community engagement and exclusive access to its testing track to boost its sponsorship of a local footrace. MORE

Gamers Enjoy a Slice of the Past
Pizza Hut geeked out at the RTX video game festival in Austin with its #Retrobytes Arcade and classic gaming tournament. MORE
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