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09.29.16

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An Access Intelligence Publication

Biometrics Steer Infiniti's Engagement Strategy 
Infiniti had consumers wearing their hearts on their forearms at this year's Pebble Beach Automotive Week. The brand's "Driven By Emotion" experience leveraged wearable armbands, cameras and microphones to measure attendees' emotions as they engaged with its vehicles, then transformed those feelings into digital artwork on LED screens and posters. How the automaker's new approach is measuring up. MORE
 

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Casper Dreams up a Mobile Nap Tour
Armed with two "Napmobiles," the brand tucked in consumers across the U.S., offering them a chance to nod off while testing out its products. MORE

How Contactless Payment Checks Out 
Visa's Everywhere Lounge had VIPs flipping for flops in Rio thanks to the brand's self-service retail shop and new contactless payment system. MORE
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This is the Sweatiest Happy Hour Around 
Michelob Ultra's fitness event series had beer drinkers running, climbing and paddling toward their next cold one throughout the summer. MORE

Hearthstone Fans Get Down to Disco 
The video game franchise immersed gamers in its "One Night in Karazhan" title with a fantasy disco party and a host of theatrical experiences. MORE
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