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09.15.16

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An Access Intelligence Publication

Dew Pilots a 'Day of Drones' Influencer Activation 
Mountain Dew's partnership with DR1 Racing took flight with Day of Drones, an influencer and media event that explored drone culture at a warehouse space in Brooklyn, NY. The activation featured a panel discussion with experts and futurists who discussed the impact of drones, while skateboarders flipped tricks on half pipes as drones whizzed overhead. Inside Dew's soaring sponsorship strategy. MORE
 

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Citi Gives the Big Apple a Taste of Brazil
"Her name was Lola..." How Citi turned New York's Pier 56 into Brazil's famed Copacabana beach to bring the thrill of the Olympics to the U.S. MORE

Seasoned Pitmasters Spice up Social
Cabo Wabo tequila is spicing up foodie festivals and its social channels with a BBQ influencer strategy that smokes the competition. MORE
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Monkeying Around on a New Mobile Tour
Houghton Mifflin Harcourt's mobile tour is designed to inspire a love of learning in children with help from the beloved primate Curious George. MORE

Knock, Knock—Who's Live Streaming?
Canadian Tire's Red Door to Rio experience connected Olympians and their supporters with a surprise and delight live-stream activation. MORE
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