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09.14.17

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An Access Intelligence Publication

Air Haptics and Athletics Align at the US Open 
Air Tennis, anyone? American Express is no stranger to the US Open, but its use of technology at this year's event was a first for both the brand and the diehard tennis fans it aims to connect with. Armed with an artificial intelligence-powered Air Tennis engagement that leveraged air haptic technology, Amex delivered a cutting-edge digital experience for the next wave of tennis fans. Swing into the tech-fueled strategy.MORE
 

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Behr Reveals its 2018 Color of the Year 
The brand threw some 'shade' inside Grand Central Terminal with a Pop-up Trend Home and a color palette 'forecasted to influence design.'  MORE

This Playful Cheetos Pop-up is Spot-on 
With celebrity chef Anne Burrell at the helm, The Spotted Cheetah pop-up restaurant served up Cheetos-inspired fare and orange flair. MORE
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eBay Open's Biggest 'Selling' Points 
With its Fill Your Cart with Color campaign as a backdrop, eBay hosted its largest seller event with a new strategy and an eye toward growth. MORE

A 'Crash' Course in Next-Level Sampling 
Jack in the Box literally crashed into Comic-Con this year with its Crave Van and a sampling strategy that embodied the on-demand lifestyle. MORE
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