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Experiential

08.18.16

B-TO-B EVENTS
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EVENT TECHNOLOGY
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Kait Shea

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An Access Intelligence Publication

YouTube Red Offers Streaming Fans the Reel Deal 
YouTube in June hit the play button on its biggest VidCon activation to date, immersing attendees in the original programming available on its paid streaming service, YouTube Red, through explorable vignettes. Inside the 10-foot by 10-foot movie-quality sets, programs like "Fight of the Living Dead" came to life through hired actors and special effects. How the brand turned fans into the stars of their favorite shows. MORE
 

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How to Hit the Family-Friendly Bullseye 
In what may have been the world's first fashion show on a carnival slide, Target debuted its new kids clothing line with a pop-up playground. MORE

Q&A: American Express Measures Up 
Amex head of experiential Deb Curtis reveals when and how data collection is used at the US Open and why the fan experience always comes first. MORE
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Pop-up Dance Parties Hit the Right Notes 
Bose touted its wireless headphones and mobile speakers with surprise dance parties, lavish giveaways and a secret show at Bonnaroo. MORE

Inside LEGO's Big Quest for Little Ninjas 
Revealing its more competitive side, the brand is challenging kids to complete an obstacle course to tout a movie based on its Ninjago franchise. MORE
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