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07.07.16

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Kait Shea

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An Access Intelligence Publication

Influencers Check in to Toyota's Hotel Tacoma 
Outdoor adventurers and social media influencers got down and dirty in the desert hills of Arizona for Toyota's Hotel Tacoma, a three-day event that brought the brand's Play Now campaign to life. Tapping into the essential "human truth" that play is an important part of a healthy life, the brand encouraged attendees to take part in mountain biking, rock climbing, motorcycling and other bold activities throughout the weekend. How the "badass" event earned nearly eight million impressions. MORE
 

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Lush Gets Skin-timate at Millennium Park 
Product specialists highlighted the cosmetics brand's commitment to producing fresh, homemade products in a kitchen-themed environment. MORE

Propelling Fitness Enthusiasts Forward 
Propel is promoting the reforumulation of its flavored water product with a pop-up studio program that features trendy, one-hour exercise classes. MORE
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Adobe Program Redefines Tunnel Vision 
The brand sent student teams on content-capture journeys around the world, then showcased their work in 24-foot tunnels via 4K projection. MORE

Grassroots Campaign Has Staying Power 
"Charge It Forward" will put 30,000 free myCharge devices into the hands of consumers at 12 summer events, then ask them to spread the wealth. MORE
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