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07.06.17

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An Access Intelligence Publication

Influencers Lace Up at PUMA's VIP Launch Event 
Media, influencers and sneakerheads recently got their kicks at a star-studded event introducing PUMA's new NETFIT lacing technology, a shoe lacing system that offers countless performance and style options. Attendees, including Usain Bolt and New York City Ballet dancers, presented stage demos, then moved to the Lacing Lab where they could try the tech firsthand. Why attendees lined up to get #lacedup. MORE
 

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Low-Key Sampling: No Frills, Just Chills 
With a vintage bus and an analog approach, High Brew is enticing coffee fans with a mobile tour featuring six varieties of its cold brew. MORE

Inside CMA Fest's Sponsorship Rodeo 
In addition to cowboy boots and honky tonk, the annual festival said howdy to an array of partner brands that entertained fans between sets. MORE
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Your Beverage Comes With a Side of AR 
IZZE FUSIONS is introducing teens to its new sparkling fruit drink with a sampling tour featuring a vibrant augmented reality engagement. MORE

Step Inside This Mobile Innovation Lab 
Turning a trade show exhibit into a pop-up hotel experience, the Marriott leveraged a mobile survey to track attendee sentiment in real time. MORE
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