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Your Weekly Feed
of All Things
Experiential

07.21.16

B-TO-B EVENTS
B-TO-C EVENTS
EVENT TECHNOLOGY
PHOTOS/VIDEOS
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Kait Shea

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An Access Intelligence Publication

Spotify House Tops the Charts at Cannes Lions 
Spotify drummed up a supersized presence at this year's Cannes Lions International Festival of Creativity with the resurgence of its Spotify House and a series of data-driven engagements that highlighted the brand's global narratives. With a lineup that included daily content panels, music-fueled parties and a prestigious awards sponsorship, the brand's festival strategy was big and bold. Inside the vast five-day activation. MORE
 

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Festivalgoers Bet on the (State) Farm 
Like a good neighbor, State Farm is enhancing the music festival experience with a general store, free locker storage and a high-impact hashtag. MORE

Budweiser Dusts off its Cowboy Boots 
The king of beers is brewing a country music strategy this summer with a two-level barn and a unique collaboration with local craftsmen. MORE
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How a New App is Satisfying Wanderlust 
Sanpellegrino touted its new Foursquare-based mobile app with a launch event that took attendees on interactive journeys through three cities. MORE

Delivering a Grade-A Slab of Experiential 
Jack Link's celebrated National Jerky Day in all its meaty glory with a wild obstacle course event in New York dubbed the 'Ultimeat Meatathon.' MORE
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