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Your Weekly Feed
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Experiential

06.22.16

B-TO-B EVENTS
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EVENT TECHNOLOGY
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Rachel Kirkpatrick

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An Access Intelligence Publication

U by Kotex Period Project Goes with the Flow 
Sometimes all it takes is one social media post to drive a brand to action. Such was the case for U by Kotex, which used a college student's Tumblr post as inspiration for the first live event of its new Period Project campaign—The Period Shop. The first-of-its-kind pop-up catered to all things period, from accessories to home goods made by female artisans. How the brand is reimagining the feminine care category. MORE
 

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Art Sponsorships: Beam me up, Audi 
Audi highlighted its roots in LED technology with a light and space exhibition powered by 400 diode lasers at New York City's elite CORE: club. MORE

Organic Valley Pops up—for a Price 
In a bold twist on the standard pop-up shop, Organic Valley offered free coffee but charged consumers for a taste of its half and half. MORE
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Taking a Crash Course in 'Distractology' 
Arabella Insurance is parking its Distractology simulator at high schools to immerse new drivers in the causes and effects of distracted driving. MORE

AOL Event Channels the User Experience 
The brand ditched staged presentations at its 2016 NewFront in favor of block party-style interactions that paralleled the AOL user experience. MORE
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