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06.22.17

B-TO-B EVENTS
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EVENT TECHNOLOGY
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Kait Shea

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Jeff Fortmann
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An Access Intelligence Publication

Consumers Come to Their 'Senses' at the Marriott 
Irvine Marriott checked in with an event series to promote the relaunch of its coastal-themed hotel through multisensory journeys that mimicked the guest experience. With engagements centered around taste, culture and innovation, the brand offered everything from an avant-garde dining experience to VR to a surfboard artist. Inside the bold redsign. MORE
 

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A Floating Orchard Grows in Manhattan 
To promote new additions to its all-natural cider portfolio, Strongbow and partner Swale teamed up to bring a taste of nature to city dwellers. MORE

Adult Swim's Show-Stopping Mobile Tour 
"Rick and Morty" fans around the country are stopping in their tracks to view the "Rickmobile" and to shop for exclusive series merchandise. MORE
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Pop-ups: SPAM Targets Foodie Festivals 
The brand is urging consumers to ditch the can and get creative with the help of a celebrity chef and influencers on its Tiny House of Sizzle Tour. MORE

The Glenlivet Gives Scotch a Makeover 
From personalized drink machines to multisensory engagements, the brand's Dram Room activation aimed to change perceptions about Scotch. MORE
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