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Your Weekly Feed
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Experiential

05.07.15

B-TO-B EVENTS
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Rachel Kirkpatrick

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An Access Intelligence Publication

Sperry Targets Adventure-Seeking Millennials 
Sperry is on a mission—to refashion itself from a yuppie boat shoe associated with the yachting set into a lifestyle brand more relevant to Millennials, and it is calling on these consumers to help them do it. "The idea is to inspire people to create their own odysseys, which can be as small as wearing something you may not normally wear, pushing yourself outside of your comfort zone or trying a new restaurant down the street," says Karen Pitts, vp-marketing at Sperry. MORE
 

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Going From Canned To High End 
SPAM has partnered with a celebrity chef and a host of local chefs to show how versatile the meat product is, and to celebrate its legacy. MORE

Brewing Up Influence And Content 
Pure Leaf celebrated the launch of its first-ever TV spot with "mocktails," a tea guru and recipe demonstrations at a lunch-hour event. MORE
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Gardening Brand Expands Its Tour
Fiskars, a leading global supplier of home and garden products, is once again pruning its way across America with tool testing. MORE

Five Strategies For ‘Unsexy’ Brands 
How Depend, Kenmore, Clorox, Glade and Air Wick leveraged humor and irony, art, tech and charity to build engaging experiences. MORE
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