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Experiential

05.22.14

B-TO-B EVENTS
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Rachel Kirkpatrick

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An Access Intelligence Publication

Esquire Brands Team Up on a Stylish Pop-Up
What's the recipe for a successful style event for guys? Bump the music, throw in some good tequila and assemble a killer collection of emerging menswear designers. And don't forget the shoes, or the shoeshines. It's how Esquire and Esquire Network, and their advertisers, targeted readers and viewers with SHARP: The Man Event.MORE

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The Formula Behind Drinking Beer 
Why Anheuser-Busch, despite its 180-year-old legacy, is constantly inventing and refreshing experiential campaign strategies. MORE

Mondel─ôz Sets its Sights on Soccer 
Partnering with U.S. Soccer as "official snacks," the brand and its cookies, crackers and gum are amping-up soccer fans ahead of Brazil. MORE
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Guerrilla Marketing at 30,000 Feet 
Luxury hotelier The Cosmopolitan of Las Vegas is rising above Sin City's cluttered marketing landscape with help from United Airlines. MORE

Recognition Events that Stand Out
How Prudential Real Estate and new owner Berkshire Hathaway's National Sales Convention achieved its highest rating since 2007. MORE
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