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05.12.16

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An Access Intelligence Publication

HP Transports Printing to Another Dimension 
To announce its "reinvented" lineup of printers and "Printing Reinvented" tagline, HP executed a bold, once-in-a-decade product launch that through 3D hypergraphics took its audience inside its new printer technologies. Showcasing a commitment to additionally reinvent the way its products are marketed, the brand erected a four-story tall 3D cube for the three-day event, which replicated on stage the insides of a printer and served as a backdrop for product reveals. MORE
 

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Health is Wealth in the Big Apple 
John Hancock spiced up the insurance sector with a marketplace activation that had consumers vying for prizes at six healthy choice stations. MORE

How to Turn an Activation on its Head 
AMC kicked off the campaign for its new series "Preacher" with a 20-foot tall upside-down church installation designed to drive social sharing. MORE
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Heineken House Doesn't Miss a Beat 
Heineken celebrated its 15th year as official malt beverage sponsor of Coachella with a lively house party powered by a kinetic dance floor. MORE

Making Spring Festival Culture Pop 
E-tailer Boohoo.com brought its digital shopping experience to life in a music festival-inspired pop-up aimed at attracting female college students. MORE
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