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Experiential

05.26.16

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Rachel Kirkpatrick

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An Access Intelligence Publication

Citi Customers Tweet the Hand that Feeds Them 
As presenting sponsor of Taste of the Nation, Citi not only delivered "hero moments" that offered cardmembers exclusive culinary experiences, but leveraged the events to raise awareness of Share Our Strength's No Kid Hungry program. In addition to pulling out their Citi cards to purchase delicioius Taste of the Nation fare, cardmembers pulled out their phones to promote the initiative through social media. How Citi inspired attendees to share through key touchpoints. MORE
 

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Five Insights from Chobani's Soul Man 
CMO Peter McGuinness reveals how the privately owned brand stays true to its values and retains its soul amid the $8 billion yogurt category. MORE

TNT 'Tunes In' at Tribeca Film Festival 
How TNT's sponsorship of Tribeca's annual Filmmaker Industry Party helped boost its series premiere among VIPs and film festival elite. MORE
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Your Brain has a Mind of its Own 
Neuromarketing pro Patrick Renvoise breaks down the science of decision-making and how to access the "buy button" inside a consumer's brain. MORE

On the Catwalk at Coachella 2016 
Fashion brands dominated Coachella with shop-able runways, style bars and shareable moments. Activation ideas from the fashion scene. MORE
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