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05.11.17

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An Access Intelligence Publication

Brand Experiences Take Center Stage at Coachella 
Brands activating at Coachella opened festival season in style, providing the event's trendy attendees with high-tech interactives, chill hang spaces and intimate performances. From a morning hike with ASICS, to Heineken's sustainable dance floor, festivalgoers had no shortage of unique ways to engage with sponsors. Here's a look at what top brands were up to at the 2017 Coachella Valley Music and Arts Festival. MORE
 

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Stunts: Scaring Fans Into Brand Loyalty 
Fans of "The Fast and the Furious" movie franchise got the ride of their lives thanks to a "drive-out" cinema stunt that promoted Xfinity Gig. MORE

This NYDJ Mobile Tour is Pure Jean-ius 
Denim brand NYDJ's National Fit Tour gave women a chance to slip on the "perfect" pair of jeans and get gussied up for a campaign photo shoot.MORE
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Buick Invites Hoops Fans to Sit Shotgun 
Buick set its sights on younger and affluent audiences with Final Four experiences that included a fan activation and city-wide ride program. MORE

Allergy-Prone Consumers #SnackFreely 
Enjoy Life Foods is sparking curiosity and making a name for itself with a school bus food truck tour featuring samples of allergy-friendly foods. MORE
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