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Your Weekly Feed
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Experiential

04.28.16

B-TO-B EVENTS
B-TO-C EVENTS
EVENT TECHNOLOGY
PHOTOS/VIDEOS
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Rachel Kirkpatrick

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An Access Intelligence Publication

Bud Flaunts its Tech Savvy with 4D Immersive VR 
People don't usually associate Budweiser with the world of high-tech, but the Budweiser Beer Garage at South by Southwest Interactive changed all that. Festivalgoers who stopped by the space in downtown Austin got a taste of the technology behind the brand, including a 4D immersive reality experience that took participants on a multisensory journey through the Budweiser Brewery in St. Louis. A look at how the brand is using digital innovation to connect with consumers. MORE
 

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M&M's Celebrates 75 in Living Color 
The colorful personalities of M&M's characters came to life at the brand's 75th anniversary bash with "apartments" that represented each candy. MORE

Wave Goodbye to Traditional Retail 
You can't buy anything at Samsung's new flagship, but the brand's "digital playground" has officially raised the bar for experiential in retail. MORE
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Taking the Fan Experience to the Max 
Amex revved up Warriors fans with the first-ever live stream of a sporting event, featuring an IMAX screen and an authentic arena experience. MORE

How to Energize B-to-B Events with VR 
Virtual reality isn't just for consumer activations. Insights from the data managers at NetApp on using VR to stay relevant at b-to-b conferences. MORE
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