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Your Weekly Feed
of All Things
Experiential

04.14.16

B-TO-B EVENTS
B-TO-C EVENTS
EVENT TECHNOLOGY
PHOTOS/VIDEOS
SUPERBOOK
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Rachel Kirkpatrick

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An Access Intelligence Publication

Toyota Event Takes Experiential to New Heights 
Toyota literally took its "Let's Go Places" slogan to a whole new level during the New York International Auto Show with a 3D rock wall that had consumers looking up—way up. Located smack dab in the middle of Times Square, the 10-story high by 100-foot wide billboard highlighted the RAV4 Hybrid's "How Far Will You Take It" theme, which for four brave souls, was all the way to the top. How the Japanese automaker is tapping consumers' passion for adventure. MORE
 

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Revving up the Automotive DIY Scene 
Advance Auto Parts is driving awareness for its Speed Perks rewards program with a mobile tour built for the automotive enthusiast. MORE

Bring Your A Game to B-to-B Events 
Understand the attendee journey, keep your cool and other tips from leading event marketers on how to succeed in the world of b-to-b events. MORE
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Letting the Cattitude Out of the Bag 
Friskies leveraged the influence of Grumpy Cat with a mashup-themed event that highlighted the wild flavor combos found in its new cat food. MORE

Mophie Unleashes Device-Saving Dogs 
Battery case maker mophie returned to SXSW with an upgraded social media-based mission to rescue dying phones—and St. Bernards. MORE
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