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Your Bi-Weekly
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Experiential

04.13.17

B-TO-B EVENTS
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EVENT TECHNOLOGY
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Editor
Kait Shea

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Jeff Fortmann
Chip Berry

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An Access Intelligence Publication

Barilla Sponsorship Brings Something to the Table 
Barilla took a bite out of the South Beach Wine & Food Festival with a two-pronged strategy aimed at reigniting pasta's relevance and the value of a shared meal. In addition to enjoying themed dining experiences, including an authentic spaghettata (pasta party), attendees could snag cooking tips from the brand's head chef and a team of employees. How Barilla is stepping up to the plate with tasty live experiences. MORE
 

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Making the Most of One-to-One Meetings 
Planning ahead is the name of the game in b-to-b meetings these days. Five key tips for arranging meaningful one-on-one conversations. MORE

When Mascots Mastermind Bucket Lists 
A double-decker filled with basketball mascots prompted double-takes all over Manhattan as the characters checked off bucket list items. MORE
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Please Stop Calling Millennials 'Entitled' 
Brands have a bad habit of misjudging millennials. Inside three programs that ditched stereotypes and captured the nuances of the enticing target.MORE

Event Safety: There's a Code for That? 
The third annual Event Safety Summit was brimming with insights on how to handle medical crises, fire regulations and weather-related risks. MORE
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