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03.31.16

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An Access Intelligence Publication

Thomas’ Butters Folks Up With A Rolling Toaster
There's nothing quite like a 28-foot toaster on wheels (or, c'mon, bagel tables) to make you remember a brand like Thomas' next time you're at the grocery store. And that's exactly what Thomas' has set out to do with its Breakfast Like No Other tour that launched on National Bagel Day. How the brand is tackling the "crave and forget" dilemma. MORE
 

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Why It's Cool To Go Analog At SXSW 
American Greetings sent some ripples through the digital world of South by Southwest Interactive with its low-tech "simplicity" theme. MORE

Here's How You Disrupt The Primaries 
With #FU2016. Netflix activated a Frank Underwood 'House of Cards' campaign event across from the Republican debate in Greenville, SC. MORE
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Wholesale Partners Explore Bud World 
How Budweiser turned the Anheuser-Busch 2016 Wholesaler Sales & Marketing Communication Meeting (SAMCOM) on its head this year. MORE

Engaging Frequent Flyer Runners 
Air France activated a three-pronged approach as official airline sponsor of the 2016 Sketchers Performance Los Angeles Marathon. MORE
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