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03.03.16

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An Access Intelligence Publication

How Palm Springs Staged the Ultimate Ice Breaker
To promote the launch of JetBlue’s new direct flights from New York to Palm Springs, the Greater Palm Springs Convention & Visitors Bureau invited New Yorkers to “break out of the chill." Two ice molds with prizes frozen into them were dropped in Manhattan, one in Flatiron Plaza and one in Washington Square Park on Jan. 7, offering New Yorkers the chance to win airfare and accomodations to the desert oasis. MORE
 

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Moviegoers Face Commercial Breaks  
TiVo in December pulled the ultimate prank on a theater full of moviegoers in Boulder, CO to promote its new Bolt DVR system. MORE

'Prancifying' the Morning Commute 
Oxygen Media generated buzz for its "Prancing Elites Project" series with a traveling dance troupe and free coffee in Manhattan.  MORE
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Syfy Makes Magic with Millennials 
The network promoted its new show "The Magicians" with a college campus tour led and promoted by social media influencers. MORE

Engagement at the Local Level
U.S. Cellular returned for an eighth year as an Oregon Winterfest sponsor, activating a Music Chalet and "Snow-Motion" video booth. MORE
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