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Your Weekly Feed
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Experiential

03.17.16

B-TO-B EVENTS
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EVENT TECHNOLOGY
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Rachel Kirkpatrick

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An Access Intelligence Publication

JetBlue Plays Politics with an In-Flight Stunt 
In a stunt that has gone viral, JetBlue leveraged the timely cultural climate of the presidential primaries for an in-flight activation that got passengers to literally Reach Across the Aisle. The 150 passengers aboard a flight from Boston to Phoenix were told they would win a free round-trip ticket to one of 20 domestic or international destinations by unanimous vote. Inside the high-altitude social experiment … MORE

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New Yorkers Dare to Bear their Hearts
Snuggle's iconic mascot invited consumers into his Big Apple bear den to write heartfelt love notes that became part of a massive digital mosaic… MORE

Art Meets Athletics at All-Star 2016 
All-Star fans played Picasso with Google's Tilt Brush app inside Mountain Dew's interactive, basketball-inspired virtual reality art experience… MORE
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Pre-Grammy Event Hits the Right Notes
Nielsen's annual pre-Grammy party boasted festive experiential touchpoints, art installations, networking and plenty of rockin' performances… MORE

A Crash Course in Stunt Strategies 
FOX Sports let a notable NASCAR vehicle rack up tickets and endure the parking enforcement boot to promote its coverage of the Daytona 500… MORE
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