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Your Bi-Weekly
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Experiential

03.30.17

B-TO-B EVENTS
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EVENT TECHNOLOGY
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Kait Shea

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An Access Intelligence Publication

Heart and Sole: Amope Events Drive 'Shoe Love' 
Amope put a glamorous spin on shoe insoles with a ShoeLove mobile boutique that served as a rolling showroom during Fashion Week in New York City. Aboard the vehicle, consumers tested out the brand's GelActiv product for stylish shoes by wearing them with Manolo Blahniks. Micro-influencers and media placements helped kick the program up a notch. How Amope is destigmatizing the insole category via events. MORE
 

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B-to-B Virtual Reality: Evoking Empathy 
Dermatologists tapped into patient empathy at an industry meeting through a VR experience that underscored teenagers' skincare woes. MORE

Inside Mountain Dew's Full-Court Press 
Dew returned to NBA All-Star Weekend with the Courtside HQ experience, a nod to a larger initiative highlighting the basketball lifestyle off-court. MORE
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A Pop-up, Ben & Jerry's and... Cereal? 
The beloved ice cream brand invited New Yorkers to dive into an oversized cereal bowl ball pit to promote its new Cereal Splashback flavors.  MORE

Lounging Around With Intel's AI at SXSW 
To help debunk myths about artificial intelligence taking over the world, Intel operated its SXSW lounge under an 'AI For Good' theme. MORE
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