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Your Bi-Weekly
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Experiential

03.02.17

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Kait Shea

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An Access Intelligence Publication

Acura Floors Sundance Attendees With Biometrics 
Leveraging biometric data to measure attendee emotion is all the rage these days and Acura elevated the strategy at this year's Sundance Film Festival with its 'Mood Roads' activation. Armed with 30 biometric sensors that measured 24 integration points on each participant, the brand provided customized driving experiences that changed based on the individual's mood. How Acura set the wheels in motion. MORE
 

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Pop-ups: Inside the Toast of the Town 
Pop-Tarts jumped on the experiential test kitchen bandwagon with a pop-up cafe featuring offbeat menu items like Personal Pop-Tarts Pizza.  MORE

Human Connections 'Reign' Supreme 
Virgin Atlantic flight attendants piloted a surprise and delight street campaign, including a contest that centered on community 'reignmakers.' MORE
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An About-Face for Modern-Day Meetings 
Context as king, event venue shortages, rising food costs, new formats and other disruptive meetings trends to be prepared for in the year ahead. MORE

Life is But a Stream for Taylor Swift Fans 
AT&T leveraged a partnership with Taylor Swift and a launch event for its new streaming platform to kick its Super Bowl sponsorship into high gear. MORE
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