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Experiential

02.05.15

B-TO-B EVENTS
B-T0-C EVENTS
EVENT TECHNOLOGY
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Editor
Rachel Kirkpatrick

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Jeff Fortmann
Chip Berry

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An Access Intelligence Publication

Dos Equis Drinkers Enter A Most Interesting World
The line to get inside the Oculus Rift booth at CES this year at times was more than an hour long as people waited to experience the latest VR headset. If they had only known they could have been one of the 6,000 people who last fall tried out Oculus Rift—and entered the world of Dos Equis' Most Interesting Man brand icon—while swigging the beer and taking in the scene at bars across the Southwest. MORE
 

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Cover Story: Inside Dreamforce 
How one of the world's largest b-to-b events is all about small and meaningful moments. The scoop from Elizabeth Pinkham, senior vp-events. MORE

Walmart's Event Design Forecast 
Ahead of our roundtable discussion in the next issue, we give you a taste of our conversation with Walmart's vp of shows and events. MORE
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Product Booth Outside. Full Bar Inside
Mophie's International CES exhibit strategy centered on one big secret: a 1920s-themed speakeasy lounge for clients, friends and press. MORE

Food & Beverage: What’s Cookin’
Results from the National Restaurant Association's annual survey, and what you should be discussing with event catering partners in 2015. MORE
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