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02.04.16

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An Access Intelligence Publication

HP, Intel Awaken the Force at CES 2016
There are parties and then there are events—experiences that entertain but also educate through products smartly and authentically infused across the footprint. In that sense, HP and Intel's annual evening affair at CES 2016 in Las Vegas was no party. Celebrating HP's partnership with Disney and the "Star Wars" franchise, this event at Surrender nightclub brought to life "Star Wars: The Force Awakens" with product activations, roving characters, Instagram-worthy scenery and a pefromance by DJ Kaskade. The place to be this wasMORE

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PCMA Courts B-to-B Millennials
Pet rocks and coloring—how to tap the creative sides of a new generation of attendees... MORE

PepsiCo Samples a Food Strategy 
The NSPIRE mobile kitchen has hit the road to serve up dishes inspired by its product portfolio... MORE
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Microsoft's Futuristic Retail Journey  
How the brand brought the non-linear shopping experience of today to life at CES... MORE

How Intel Magnifies its CES Keynote 
From drones to biometrics to looming human figures, inside Intel's re-imagined booth... MORE
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