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Your Weekly Feed
of All Things
Experiential

02.18.16

B-TO-B EVENTS
B-TO-C EVENTS
EVENT TECHNOLOGY
PHOTOS/VIDEOS
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Rachel Kirkpatrick

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Jeff Fortmann
Chip Berry

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An Access Intelligence Publication

Champagne Whiskers and Caviar Dreams... 
Fresh Step for a fourth year aligned with the Sundance Film Festival in Park City, Utah, offering a separate film event that celebrated cats and also promoted its partnership with Febreze. The Catdance Film Festival elevated cat videos to the silver screen in a film contest, awarded won lucky filmmaker the coveted "golden scoop" and, for the time ever, featured a virtual reality experience. MORE
 

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Low-Tech Strategy at High-Tech CES
Juliana Yoon, manager-trade shows at American Express OPEN, explains how an in-booth game helped the brand in lead acquisition. MORE

Inside Kia's Community Connections  
A new event series targeting African Americans has so far amassed 20 million media impressions and a 100 percent sentiment score. MORE
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The Allure of a Speakeasy Experience 
A look at this hot experiential trend that's serving up mystery, intrigue and vintage appeal for brands and their influencer events. MORE

Super Bowl 50 or Bust, Baby 
A sneak peek at our special coverage of all the experiential action surrounding the game in the Bay Area. First up, two photo tours. MORE
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