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Your Weekly Feed
of All Things
Experiential

02.16.17

B-TO-B EVENTS
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EVENT TECHNOLOGY
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Editor
Kait Shea

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Jeff Fortmann
Chip Berry

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An Access Intelligence Publication

Zappos Reveals the Face Behind the Transaction 
Zappos is taking its e-tail brand offline and on the road for the first time with the Friends With Benefits Road Show in an effort to showcase its quirky character and make face-to-face connections with consumers. At each stop on the cross-country road trip, visitors are invited to shop the brand's fashion and accessories collections, create ensembles with fashion bloggers—and adopt a puppy. Inside the high-tech tour. MORE
 

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Workin' on Their Night Moves at CES 
HISTORY offered consumers a "Night Vision Ops Training" experience on a pitch-black obstacle course to promote its new Navy drama. MORE

Hoops Fans Make a (Snapchat) Spectacle
Trolli is bringing its 'weirdly awesome' brand to life via a Snapchat Spectacles-powered 'Beardsketball' engagement designed to lure NBA fans. MORE
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B-to-B: Paging Dr. Audience Engagement 
Six key findings on what attendees want from medical meetings—and how event marketers can leverage the tactics at their own events.MORE

Continental Tire Takes a Shot at Data 
Continental's Plinko activation is boosting brand awareness at college basketball games across the country thanks to a data collection strategy.  MORE
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