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Your Weekly Feed
of All Things
Experiential

01.07.16

B-TO-B EVENTS
B-TO-C EVENTS
EVENT TECHNOLOGY
PHOTOS/VIDEOS
SUPERBOOK
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Editor
Rachel Kirkpatrick

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Chip Berry

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An Access Intelligence Publication

Superfan Spectacle Helps StubHub Own L.A.   
StubHub on Nov. 12 unleashed some of Los Angeles’ wildest supporters inside Microsoft Square to determine the city’s number one superfan. Leveraging a live game show format, the brand invited seven competitors to complete a series of challenges resembling the NBA's annual Draft Combine as part of a cross-channel campaign. We chat with Justin Finn, head of event marketing at StubHub. MORE
 

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Q&A: Step Inside The Oracle Brand  
Francisco Delgadillo, vp and executive creative director at Oracle, talks OpenWorld, the color red and how events are more critical than ever. MORE

A Product Launch Fit For Broadway  
LG launched its new TWIN Wash laundry appliances in New York City's theater district, complete with large-scale puppetry. MORE
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Spotlighting A Brand With Projection  
From the Hoover Dam to St. Peter’s Basilica, nine projection mapping case studies (with video) to inspire your event portfolio in 2016.MORE

Design Secrets From A Vegas Lobby
The design laboratory behind The Cosmopolitan Hotel lobby transformation in Las Vegas talks storytelling, technology and movement. MORE
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