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Your Weekly Feed
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Experiential

01.21.16

B-TO-B EVENTS
B-TO-C EVENTS
EVENT TECHNOLOGY
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Rachel Kirkpatrick

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An Access Intelligence Publication

How the Stars Aligned for a Stella Artois Event 
Leveraging the expertise of astrophysicist Zoltán Kolláth and the award-winning musical talents of John Legend, Stella Artois gave New Yorkers the chance to literally reach for the stars—and hear them, too. Yes, the stars performed, and so did Legend. This buzzed-about, immersive installation involved more than 500 interactive and kinetic LED lights. Ricardo Marques, vp-marketing, high-end imports at AB InBev talks about the marketing strategy behind this "stellar" event. MORE
 

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Coffee-mate Caffeinates Finals Week  
The Nestlé brand transformed finals for college students at Ohio State University with free coffee, samples and social media deliveries. MORE

Inside Bridgestone's Winter Classic 
How the tire manufacturer's long-time sponsorship (seven years) of hockey's Winter Classic fits into its overall sports marketing platform. MORE
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Acrobats Scale Messaging at HR Tech  
Success Factors, an SAP company, reported a 30-percent lift in leads over the prior year from this performance-driven booth experience. MORE

Founders: Life is Good on the Road 
How the retail brand, whose goal is to spread positivity and charity, brought its brand story full circle with a new mobile tour strategy. MORE
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