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Experiential

12.10.15

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An Access Intelligence Publication

Imagine Dragons Fans Hunt For A Secret Concert  
Mum was the word on Sept. 30, when Hyundai and iHeart Radio teamed up to offer a social media-powered scavenger hunt that led music fans on a wild goose chase of sorts through Los Angeles. Dubbed "Destination Unknown: A Hyundai Tuscon Experience," the event offered diehard Imagine Dragons fans a chance to solve a series of mysteries that ultimately led to a secret venue where the band performed an acoustic set. The skinny from Hyundai's group media manager. MORE
 

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Mobile Vehicle With Premium Fixings  
Upscale dinner delivery service Plated put its meals on wheels, offering demos, a living herb installation and personal flavor profiles.MORE

This Tour Grill Looks Like An Airplane  
And it cranks out 500 burgers at a time. Oh yeah. Inside Delta Air Lines' five-university fall outreach program: The Delta Celebration Grill. MORE
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How To: Buzzworthy Viral Sensations
Ben Kaplan, ceo of PR Hacker, takes us inside viral sensations (remember Hero Cat?) and offers five viral tactics to use in events. MORE

Driving Success With College Students 
Ford's College Ambassador Challenge saw an uptick in applications this year. How evolutions in the program increased engagement. MORE
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