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Experiential

12.08.16

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Kait Shea

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An Access Intelligence Publication

Sony's Immersive Escape Games Thicken the Plot
Escape games are all the rage these days so when it came time to generate buzz for its TV programming, Sony jumped on the bandwagon. Leveraging its own technology, including MESH tags and speaker bulbs, the brand activated two escape experiences that replicated the look and feel of its hit crime-solving shows "The Blacklist" and "Timeless." How the multi-pronged strategy solved more than one puzzle for Sony. MORE
 

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Sampling: It's Eight O'Clock Somewhere 
Eight O'Clock Coffee's mobile tour drove trial for the brand's Infusion line with bold branding aimed at disrupting the cluttered coffee category. MORE

Check, Please! - The Test Kitchen Trend 
CPG brands are reimagining how their products are consumed by moving them beyond grocery store shelves and into experiential test kitchens. MORE
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Tips on MAX-imizing Creative Potential 
The keynote at Adobe MAX featured a quartet of famous creatives who spoke to conference themes including inspiration and community.  MORE

Getting a Taste of Southern Hospitality 
Bud Light amped up Southeast college football fans with a mobile tour that focused on the four pillars of tailgating: the bar, games, spirit and food. MORE
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