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Experiential

12.22.16

B-TO-B EVENTS
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EVENT TECHNOLOGY
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Kait Shea

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An Access Intelligence Publication

Aristocrat Bets its Bottom Dollar on a B-to-B Stunt 
Casino gaming manufacturer Aristocrat was the talk of the show at this year's Global Gaming Expo thanks to a partnership with Tim McGraw. To hype the release of its McGraw-themed game, the brand surprised and delighted attendees with an appearance by the country music star himself in a b-to-b stunt that flipped the typical trade show activation on its head. Why Aristocrat gambled on an unconventional strategy. MORE
 

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Decking the Halls With Interactive Tech 
Taste of Home's third Gingerbread Boulevard installation includes motion-sensitive projection, sensory effects and an interactive gallery. MORE

Guerrilla Marketing: KLM Serves up TLC 
KLM Royal Dutch Airlines offered a helping hand to San Francisco residents with a guerrilla campaign that featured random acts of kindness. MORE
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Take a Page From Quickbooks Connect 
Intuit Quickbooks transformed its annual conference into a networking extravaganza with strategic meet-ups, newbie orientation and a VIP summit. MORE

Green Events Still Pump up Top Brands 
Transforming a regular gas station into an eco-friendly oasis, Toyota touted its hybrid vehicles and proved sustainability is still top of mind. MORE
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