%%PLUGIN_WEB VERSION:1203902-View as html%%

Your Weekly Feed
of All Things
Experiential

11.24.15

B-TO-B EVENTS
B-TO-C EVENTS
EVENT TECHNOLOGY
PHOTOS/VIDEOS
SUPERBOOK
SUBSCRIBE
Editor
Rachel Kirkpatrick

Advertising inquiries
Jeff Fortmann
Chip Berry

10 Norden Place
Norwalk, CT 06855

Tel: 203•854•6730
Fax: 203•854•6735

2014 Red 7 Media, LLC
All rights reserved


Privacy policy
1
An Access Intelligence Publication

How Uniqlo Hosted Train Party Loops In Chicago  
Japanese clothing retailer Uniqlo took commuter events to a new level with a total train takeover to promote the opening of its first Midwest store in Chicago. The brand wrapped a Chicago Transit train in graphics and hosted consumers on 15-minute party loops (on the El, Downtown Loop), while delivering messaging and serving up prizes. The program kicked off Sept. 28 and wrapped Oct. 23, the store-opening day, with several loops taking place each week. MORE
 

1
Austin Artists Help AT&T Reach Fans  
AT&T U-verse promoted GigaPower Internet and TV service at Austin City Limits with street art, bloggers and surprise-and-delight giveaways. MORE

Lean Cuisine Weighs What Matters 
Lean Cuisine brought a dramatic rebrand to life at Grand Central Terminal with a crowdsourced mural offering personalized messaging. MORE
1
Sea Hawks Fans Tackle A Party Barge
American Express created a tailgating oasis for Seattle Sea Hawks fans onboard a 200-foot barge in the Puget Sound. Touchdown. MORE

Tips For Building Better Brand Stories 
How do you find the right story for your brand? Expert Allen Adamson talks breaking through the clutter in today's marketing environment. MORE
1
1

1

1

 

 

%%PLUGIN_UNSUBSCRIBE:1051602-unsub-generic%%