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11.13.14

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Rachel Kirkpatrick

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An Access Intelligence Publication

How Chobani Is Stirring Up The Yogurt Wars
Chobani thinks your breakfast is sad. No really. This top-selling Greek yogurt brand in the U.S. has launched #stopsadbreakfast, a campaign to drive trial of its new Chobani Greek Yogurt Oats. The effort involves sampling and strategic product drops. Read on for results and more from Peter McGuinness, chief marketing and brand officer.  MORE
 

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Sampling Tour Boosts Tea Time  
Bigelow Tea is channeling its family-owned legacy with a custom sampling bar experience on wheels, housed in a 1977 Air Stream.  MORE

Get Lost In This High-Tech Corn Maze 
FOX TV affiliates promoted the new season of "Modern Family" with a Halloween-inspired augmented reality experience. MORE
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Insights From The AVIDsummit 
Three takeaways from our reporting on this one-day conference, where brands and agencies talked sports sponsorship strategies. MORE

5 Tips For Nailing A Black Tie Event
Taking a page from LG's Art of the Pixel Gala playbook, we bring you the low-down on best practices and bow ties. MORE
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