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Your Weekly Feed
of All Things
Experiential

11.12.15

B-TO-B EVENTS
B-TO-C EVENTS
EVENT TECHNOLOGY
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Editor
Rachel Kirkpatrick

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Jeff Fortmann
Chip Berry

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An Access Intelligence Publication

Amtrak Whisks Travelers Away From Penn Station
New York City’s Penn Station is a more than 100-year-old architectural landmark and busy railroad hub. So imagine the surprise and delight of Amtrak train travelers when they came across a futuristic "teleporter" that with lights, wind and video, immersed them in train travel to major cities across the U.S. The activation promoted a new rewards credit card program for travelers, and offered consumers the chance to sign up right on the spot. Take a look inside the activation. MORE
 

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Rachael Ray Feeds Reader Loyalty
Rachael Ray Every Day magazine celebrated its 10th anniversary in New York City with burgers, giveaways and the "essence" of Rachael. MORE

Country Stars Take On New York City
Pandora listeners in the Big Apple who thumbed-up or added country stations on their accounts were invited to an exclusive event.MORE
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Fewer Road Trips, Selective Content
Brand USA tightened year two of its Road Trip influencer program to promote travel to the U.S. with purposeful storytelling tactics. MORE

Everything You Missed From Vegas
Happenings on the show floor, happenings out on The Strip, and more than 50 quotes and insights from experts leading the technology-based Learning Labs on campus at EventTech 2015 held at the Bellagio in Las Vegas. MORE
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