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Your Weekly Feed
of All Things
Experiential

11.22.16

B-TO-B EVENTS
B-TO-C EVENTS
EVENT TECHNOLOGY
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Editor
Kait Shea

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Jeff Fortmann
Chip Berry

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Norwalk, CT 06851

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An Access Intelligence Publication

Penfolds Uncorks Hands-on Luxury Experiences
Winemaker Penfolds wooed sommeliers, industry influencers, buyers and trade press with art, wine and brand storytelling at the third iteration of its Penfolds House experience. Held at the Academy Mansion in New York City, the event featured a vine installation, live artist sketches, a hidden mural and plenty of sparkling St.-Louis crystals. We take you inside the strategy that's turning Penfolds into a bona fide luxury brand. MORE
 

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Technology is the Future of StoryTelling 
Billed as everything from a film festival to an arcade, the inaugural Future of StoryTelling Fest was brimming with high-tech experiential cues. MORE

Targeting the 'Sensible Rich' Consumer 
LG's launch event for its SIGNATURE line of high-end appliances catered to customers who seek an extraordinary lifestyle and crave innovation. MORE
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Century 21 Program is Keeping it Real 
The brand's Agents of the Future b-to-b events give real estate professionals a chance to network while offering a look at 'The City of the Future.' MORE

When Wine Helps Make a House a Home 
California winemaker Meiomi anchored its sampling tour with a coastal bungalow structure designed to place attendees right in their comfort zone. MORE
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