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Experiential

10.30.14

B-TO-B EVENTS
B-T0-C EVENTS
EVENT TECHNOLOGY
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Rachel Kirkpatrick

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Jeff Fortmann
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An Access Intelligence Publication

Oculus Rift Offers Mechanics A Lesson In Bosch
This season, Bosch Automotive Aftermarket U.S. is applying virtual reality to b-to-b events. The 25-week Bosch Xperience Tour is taking automotive wholesalers, repair shop owners and mechanics on a three dimensional trip inside an engine to see Bosch parts in action. Read how Bobby Bloom, svp at Bosch, thinks of virtual reality not only as an educational tool, but as a driver of overall brand messaging. MORE
 

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Taking Notes Behind The Velvet Ropes
Four major music festival properties, their exclusive VIP packages—and the ideas and inspirations you should steal now.  MORE

Pepto Lands Where It's Needed Most 
Instant relief dropped from the sky at Six Flags amusement parks thanks to Pepto-Bismol and its Peptocopter cargo drone.MORE
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Banking On Green, And The Art World
TD Bank commissioned original works of art and turned its storefronts into mini art galleries, all in support of the environment.  MORE

New Video Series: EM All Access
Inside some of the most innovative events in the world, and the minds that created them.  MORE
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