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Your Weekly Feed
of All Things
Experiential

10.29.15

B-TO-B EVENTS
B-TO-C EVENTS
EVENT TECHNOLOGY
PHOTOS/VIDEOS
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Rachel Kirkpatrick

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An Access Intelligence Publication

Birchbox’s Tour Drives Trial And Social Buzz
Birchbox redefined the meaning of BYOB in August with its biggest activation to date—a three-city tour that invited consumers to “Build Your Own Box” with its array of beauty products. But in addition to sampling, consumers were pampered with treatments and manicures. Jamie Garfinkel, senior manager-events and partnerships at Birchbox, talks about educating consumers on the business model, and thinking outside the box to build compelling brand activations. MORE
 

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Craft Beer Fans Hike For Cold Beer 
Colorado craft beer brand Upslope released its limited edition Oktoberfest Lager with social teasers and a hike to a backcountry oasis. MORE

Event Brings Product Testing To Life 
Columbia Sportswear brought its Pacific Northwest heritage to life with an immersive press event featuring demos and social moments. MORE
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Three Trends Shaping Green Events
There was a time when "going green" simply meant recycling more and shutting off lights. Today, it's about an event's whole "life cycle."  MORE

Five Tips For Managing The Masses
Inside the mobile guest check-in system activated during Pope Francis' historic processional through New York City's Central Park.  MORE
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