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10.16.14

B-TO-B EVENTS
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Rachel Kirkpatrick

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An Access Intelligence Publication

Perrier Bottles A Street Art Connection Strategy
The 150-year-old Perrier brand threw a launch party for its new limited-edition street art collection of bottles and cans at a warehouse in Brooklyn, NY, on Sept. 25. Among the...sparkling...experiences: a showcase of original designs, an interactive graffiti wall and a photo activation with models dressed in vibrant designs. Here, Priya Shenoy, marketing manager at Perrier Group, talks art connections. MORE
 

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Inside The Burgeoning Fantasy Trend
Why you should consider Renaissance Faires for your sponsorship portfolio (Seriously), plus EM's tips for engaging the fantasy crowd. MORE

Making ‘Friends’ With Sitcom Fans
Eight O'Clock Coffee and Warner Bros. Television Group teamed up for a month-long "Central Perk" pop-up. Smelly cat, smelly cat… MORE
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Behind The Wheel at Driving School
How the power of learning to drive—really drive—can transform a car fan into a brand fanatic. EM checks out the AMG Driving Academy.  MORE

Tour Gives Women And Charity A Lift
Vanity Fair Lingerie launches a major brand overhaul with a mobile tour to engage consumers in new products outside retail locations. MORE
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