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Your Weekly Feed
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Experiential

10.15.15

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Rachel Kirkpatrick

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An Access Intelligence Publication

Diners Chew on Multi-Sensory Stimulation 
Has a restaurant ever handed you a shovel and asked you to dig up the vegetables for your salad? That's exactly what happened to diners who participated in the Stella Artois Sensorium experience—a five-course meal meant to challenge attendees' sense of sight, taste, touch, sound and smell simultaneously. With a team of sensorial experts leading the way, the brand immersed attendees in an interactive dining experience that offered a glass of Stella with a side of the feels… MORE
 

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Back to the Future with Mobile Video 
At a supersized Ad Week event, AOL introduced gO90, a new mobile video platform that will help the brand 'mobilize the future'… MORE

Amex Tackles an NFL Partnership 
American Express' partnership with the Seattle Seahawks is a case study in how to score with retailers, sports fans and consumers… MORE
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Tech Tips from One World Observatory 
Much more than a simple observation deck, the new One World Observatory touts steal-worthy experiential strategies and top tech… MORE

Pandora Rocks a Block Party in L.A. 
Pandora unleashed chart-topping artists and delivered a platform for sponsor activations at its largest listener concert to date… MORE
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