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Your Weekly Feed
of All Things
Experiential

01.05.17

B-TO-B EVENTS
B-TO-C EVENTS
EVENT TECHNOLOGY
PHOTOS/VIDEOS
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Editor
Kait Shea

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Jeff Fortmann
Chip Berry

761 Main Avenue, 2nd Floor
Norwalk, CT 06851

Tel: 203•854•6730
Fax: 203•854•6735



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An Access Intelligence Publication

REI Builds Consumer Relationships Over S'mores 
While many brands rely on the latest gizmos to connect with consumers, REI is going unplugged. Leveraging its two-year partnership with the Ragnar Trail Series, the brand is literally camping out with trail runners at relay races across the country. From chats around the firepit, to field training programs, to hammock lounges, the retailer is aiming to forge authentic relationships with some help from the great outdoors. MORE
 

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JetBlue Channels the Swinging 1960s 
The airliner's '60s-inspired pop-up and fashion show paid homage to the Golden Age of Flying to promote seasonal service to Palm Springs. MORE

The Ultimate Winter Weekend Clubhouse 
Popular Mechanics brought its pages to life with The Lodge, a rustic pop-up featuring hands-on demos and tastings led by the magazine's editors. MORE
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Dive Into This High-Tech Museum Exhibit 
Three immersive Dive Trainer stations are making waves at a Chicago museum thanks to ambient sound and console game-quality graphics. MORE

How to Turn a Movement into an Event 
The 3% Conference was born from a mission statement. Eight insights on how to turn your brand's passion project into a killer event strategy. MORE
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