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Experiential

01.08.15

B-TO-B EVENTS
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Rachel Kirkpatrick

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An Access Intelligence Publication

Cadillac Mixes Test Drives With Architecture
Cadillac in November wrapped a five-city program that gave luxury vehicle owners the chance to see architecturally renowned buildings and private residences in the newly redesigned 2015 Escalade. “Driven By Design," hosted in partnership with Architectural Digest, targeted conquest drivers in an exclusive environment.MORE
 

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Bud Light Is Still #UpForWhatever 
The Anheuser-Busch brand's platform grows with the House of Whatever event venue during Super Bowl XLIX Week in Phoenix. MORE

Winter Arrives In Sunny Los Angeles 
Canon set the stage for camera demos with hundreds of pounds of real snow, a life-sized gingerbread house and a few celebs. MORE
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Is This The Ultimate Photo Bomb? 
Nabisco announced its title sponsorship of 5 Seconds of Summer’s 2015 concert tour with a surprising twist on the photo activation. MORE

Three Markets, 15,000 Light Bulbs
Why emerging LED brand Cree took a decidely consumer-facing approach in key locations in order to drive commercial sales. MORE
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