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Your Bi-Weekly
Feed of All Things
Experiential

03.16.17

B-TO-B EVENTS
B-TO-C EVENTS
EVENT TECHNOLOGY
PHOTOS/VIDEOS
SUPERBOOK
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Editor
Kait Shea

Advertising inquiries
Jeff Fortmann
Chip Berry

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Tel: 203•854•6730
Fax: 203•854•6735



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An Access Intelligence Publication

Google's Product Block Parties Hit Close to 'Home' 
With help from three influential YouTube creators, Google showcased the synergy between its Google Home and Google Play Music products with block party activations featuring "tiny home" environments in L.A. and New York City. Each space reflected the respective influencers' personal style, and featured iconic pieces from their YouTube videos and sets. See how the events kicked off Q1 for the brand with a bang. MORE
 

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Music Fans Swipe for Citi Sound Vault 
Citi's Sound Vault live music series unlocked exclusive access to top artists during Grammy Week for music-loving cardmembers.MORE

Brands Keep Austin Weird at SXSW 2017 
Ahhh, SXSW. The quirky film, music and interactive festival had top brands going all out to make a lasting impression on discerning creatives. MORE
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Pop-ups: Reviving Small Screen Classics
Every time you turn around, there's a new pop-up dedicated to a classic sitcom. Take a look at how the events leverage nostalgia marketing. MORE

Sponsorship, Strategy and Suds on Tap 
Heineken's director of events offers insight on the brand's Burger Bash sponsorship, shaking up Outside Lands and what's brewing in 2017.MORE
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